Program kick-off in
 
January
 
2025
|
12
 
days
 : 
12
 
hours
 : 
12
 
minutes
 : 
12
 
seconds
9 January 2025 23:59:59
Home
About
About
Our mission
Our team
Careers
Services
Services
Fund-raising Consulting
Business Management Consulting
Innovation Programs Consulting
Em Base Camp
Insights
Insights
Stories
Series
News
Contact us
EN
|
VN
|
EN
EN
VN
Contact us
Entrepreneur Development Program

For a generation of young Vietnamese entrepreneurs

Build your BASE
welcome to

Em Base Camp

Em Base Camp is an Entrepreneurship Development Program designed for individuals or teams aiming to build a startup or expand their business operations.

25+

Training Topics

40+

Experts in Expertise

25

On-Demand
Consulting Sessions
Our Goal

Empowering the next generation of Vietnamese business leaders

Vision
To become a trusted base camp, providing standardized and refined resources that empower founders and executives to conquer the journey of starting and growing their businesses.
Mission
For a generation of young Vietnamese startups to be more knowledgeable, perform better, and go further.

Reflected in our very name, we are committed to building a solid B.A.S.E. for Vietnam's young entrepreneurs

B
A
S
E
Build
Focus on building a strong foundation of capacity.
Achievable
Establish a knowledge base and development mindset that drives toward big aspirations, formed by setting realistic goals with achievable action steps.
Sustainable
Built on the philosophy of developing the Mind (thinking), Knowledge (intellect), and Capability (skills), placing trust in a journey with lasting and sustainable impacts.
Entrepreneurship
For them, by them, fostering an entrepreneurial spirit that dares to turn ideas into reality, embracing challenges as opportunities for growth and success.
About the Program

Explore the flexible formats and impactful training that will empower you

Program format
Training
Gain practical, real-world knowledge through interactive training sessions that equip you with the tools and techniques needed to launch and manage your venture.
Speaker Sessions
Hear from industry leaders and successful entrepreneurs as they share their insights and ignite your passion for starting and growing a business.
Mentor Sessions
Receive tailored guidance from experienced mentors who inspire personal and professional growth, helping you navigate strategic decisions while encouraging ownership and sharing valuable insights from their own journeys.
Expert-in-Residence (EIRs) Sessions
Work side-by-side with Experts-in-Residence on crucial tasks like MVP development and launch planning, as they provide ongoing support and practical solutions, guiding you through challenges as part of your team.
Panel/Networking
Participate in engaging panel discussions with industry experts, followed by valuable networking opportunities to connect with peers and potential collaborators.
Workshop
Dive deep into specific entrepreneurial topics through interactive workshops that combine theory with practical application, helping you refine your business idea and build essential skills.
Training content
Business Development
  • Leadership
  • Entrepreneur's Mindset and Mentality
  • Communication skill
  • Building team
  • Business Model & Validation
  • Strategic Planning & Goal Setting
  • Startup Growth
Finance
  • Fundamental financial knowledge
  • Brief introduction on Financial projection to run a startup and prepare for funding
  • Common financial metrics of different types of startup companies
  • Concepts of product pricing
Legal in Investment
  • Business registration
  • Captable management
  • Founder agreement
  • IP/Patent registration
  • Ethical considerations
  • Other occasions where lawyers are critical with a startup company
Product Development
  • Prototyping and its importance
  • Key characteristics of an ideal prototyping process for startups
  • Important notes for prototyping design for startups
  • Techniques for prototype testing
Fund-raising
  • Types of funding opportunities
  • Fund-raising journey of a startup company
  • Fund-raising process and strategy
  • Key fund-raising issues
Marketing & Sales
  • Market research and target audiences
  • Designing marketing plans
  • Implementing digital marketing strategies
  • Effective sales techniques and closing deals
  • Measuring and analyzing marketing and sales performance
Branding & Public Relations
  • Fundamentals of brand strategy and brand identity
  • Crafting a compelling brand story
  • Engaging with media and managing public relations
  • Building and protecting brand reputation
  • Crisis management and communication
Mentoring & Networking skills
  • Developing a personal networking strategy
  • Building strong professional relationships
  • Best practices and skill-building activities
Our instructors

Learn from the industry leaders

Industry's best and brightest are invited to speak and mentor at the Em base camp. Here are some of the people who'll inspire attendees for this year.
Trainers/Speakers
EIRs
Mentors

Trainer/Speaker

EIR

Mentor

Quynh Anh Nguyen
With over 18 years of experience in valuation, funding, and strategy for early-stage companies, as Program Manager at Swiss EP Vietnam, with previous roles at Citibank, NEPC, and GP Invest, and an MBA from Babson College.
Mentor
Trainer/Speaker
Helena Habdija
With over 30 years of experience across Europe in project design, education, and mentorship, particularly focusing on youth development and female entrepreneurship. Has worked with accelerators, incubators, and NGOs, including roles as Network Developer at YouthBank International, Consultant at Impact Hub Zagreb, Advisor at Dicey Tech.
Mentor
Trainer/Speaker
Jamille Tran
Over 8 years of experience in journalism and communication, with roles at The Business Times, Bloomberg News, e27 and National Innovation Startup Ecosystem Office (Ministry of Science and Technology).
Trainer/Speaker
Ly Nguyen
Over 15 years of experience in marketing and strategy, currently CMO at Vietnam Investments Group. Previous roles include T&A Ogilvy and Grab, with a focus on tech and education sectors.
Mentor
Trainer/Speaker
Quynh Ngo
Nearly 30 years of experience in legal consulting, specializing in Real Estate & Infrastructure, Risk Management, Corporate and M&A. Ms. Quỳnh has led numerous high-profile projects and is a trusted advisor to local and international investors
EIR
Steph Huyen Bui
Over 10 years of experience in Design, Art Direction, Creative & Content Management at AIM, KOVA Paint Group, California Fitness and Yoga, etc.
EIR
Trainer/Speaker
Tracy Bui
Over 12 years of experience in business development and management, including roles as Manager at EY-Parthenon, Associate Director of International Expansion at ELSA Corp, and Co-founder & VP of Business Development at Datamart Solutions.
Trainer/Speaker
Hai An Bui
Over 17 years of experience in building and growing startups, fintech ventures, technological systems, and digital solutions.
EIR
Mentor
Trainer/Speaker
Nhat An Bui
Over 9 years in data analytics and business intelligence, with roles at OnPoint, Mekong Capital, Gojek Vietnam, and Myria Games Singapore. Also a visiting lecturer at UEH-International School of Business.
Trainer/Speaker
EIR
Barrett Le
Over 15-year combined of experience in technical design, especially UX and UI for global enterprise clients.
EIR
Duc Hoang
Over 18-year of experience in Venture Deals, M&A, Corporate Restructuring at Duane Morris Law, Vilaf, etc.
EIR
Trainer/Speaker
Edwards Tran
Edwards has over 10 years of experience in marketing, with a passion for projects in technology, education, health, and agriculture. He has worked at companies like Dentsu Redder, Brandmaker, Purpose Group, and FPT, gaining expertise in marketing management and business development
EIR
Trainer/Speaker
Hung Pham
Over 13-year of experience in People Management Consulting at PNA Consulting, Talentnet - Mercer, etc.
Trainer/Speaker
EIR
Hung Tran
Over 10-year of experience in Finance, Accounting at O-I BJC Vietnam, Hiip, UNIBEN, etc.
EIR
Trainer/Speaker
Hai Nam Bui
Over 17 years of experience in business strategy, operations, and commercial management, including as Co-founder & CEO of SoBanHang, Strategy & Operations Director at Lazada, and senior roles at HSBC (Singapore), Techcombank, and Credit Suisse.
Trainer/Speaker
Phuc Nguyen
Over 14 years combined of experience in venture capital, acceleration, innovation and corporate banking at VIISA, Startup Vietnam Foundation, HSBC Bank Vietnam, Standard Chartered Bank Vietnam, and Asia Commercial Bank (ACB).
EIR
Mentor
Trainer/Speaker
Vien Tran
Over 12 years of experience in business strategy and development as Co-founder & CEO of Filum.ai and Co-founder of Base.vn.
Trainer/Speaker
EIR
Equip your success with
Em Base Camp
Build your BASE
Brands Partnership

Meet our exclusive partners that will shape your future

Schedule

Agenda & timeline

29/10/2024
Open registration Em Base Camp
16/12/2024
Close registration Em Base Camp
23/12/2024
Result Annoucement
09/01/2025
Program kick-off
09/01/2025 - 28/02/2025
Phase 1
03/03/2025 - 19/05/2025
Phase 2
21/04/2025 - 19/05/2025
Phase 3
19/05/2025
Demo Day

Q&A

Who can join Em Base Camp?
Em Base Camp is designed for aspiring and early-stage entrepreneurs who are either building a start-up or have a scalable business idea. It is ideal for individuals who are passionate about entrepreneurship and committed to developing the necessary skills and mindset to succeed. We are particularly looking for those who recognize the need to enhance their knowledge and skills to grow and thrive in their entrepreneurial journey.
What are the selection criteria for Em Base Camp?
Applicants will be evaluated based on the following criteria:
- Business Idea: The clarity, uniqueness and potential impact of the business idea.
- Problem statement
- Team Composition (if you apply as a team): The skills, experience, and commitment of the team members or the solo founder.
- Founders' mindset
- Passion and Commitment: Demonstrated enthusiasm for entrepreneurship and a willingness to engage fully in the program.
What activities will be available at Em Base Camp?
EM Base Camp is divided into three key phases, each designed to provide a comprehensive learning experience and practical application:
Phase 1: Base Camp - Fundamental knowledge for diverse purposes
- Training sessions led by field experts
- Speaker sessions
- Hands-on workshops
- Panels discussions with industry professionals
‍
Phase 2: Rotation - Practice for the next milestone
- Apply business knowledge to real products and models
- Progress tracking through regular reports
- Access to Experts-in-Residence and Mentorship sessions

Phase 3: The Summit Push - Demo Day
- Pitching business ideas to a community of experts, investors, and startup enthusiasts
- Receive feedback and insights from industry leaders
- Networking opportunities with the startup community
What is the format of the Em Base Camp program?
Em Base Camp program is conducted in an online format, with key events conducted offline:
- Online Sessions: The majority of the program, including training, workshops, and mentorship, will be conducted online, making it accessible to participants from various locations.
- Key Offline Events: Essential events, such as the Demo Day will be held in-person to maximize engagement and networking opportunities.
- Duration: The program spans 6 months, with an additional support period of up to 1 year for continuous guidance and development.
Can I join Em Base Camp as a team or as an individual?
Em Base Camp welcomes both teams and solo founders. Individuals can join as solo founders, while teams can include up to 3 co-founders, allowing for flexibility and collaboration in the learning environment.
About the organizer

Curated by Emakase

Founded in 2022, Emakase is a business and innovation consulting house seeks to bridge the gap between aspiring entrepreneurs and their prospective ventures.

Through furnishing essential resources and unwavering support for all core aspects of the business: Business Model, Financial Management, Investment/Fundraising, Marketing, Technology and Human Resources' our goal is to enhance performance standards and professionalism within the Vietnamese business community.