Low brand awareness and lack of financial resources are two of the many factors that pose a challenge to recruiting talents for most start-up companies in their early days. Hiring the right employees is essential for any start-up given they can make or break a company, but the recruitment process can be challenging. In this post, Emakase will elaborate on how start-ups can reach out to talents, as well as attract, evaluate, and retain them in the companies. Please read on to find out more!
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[𝐛𝐢𝐭𝐞𝐒𝐢𝐠𝐡𝐭 𝟒: 𝐇𝐨𝐰 𝐭𝐨 𝐦𝐚𝐤𝐞 𝐫𝐞𝐜𝐫𝐮𝐢𝐭𝐦𝐞𝐧𝐭 𝐞𝐚𝐬𝐢𝐞𝐫 𝐟𝐨𝐫 𝐬𝐭𝐚𝐫𝐭-𝐮𝐩𝐬]
Low brand awareness and lack of financial resources are two of the many factors that pose a challenge to recruiting talents for most start-up companies in their early days. Hiring the right employees is essential for any start-up given they can make or break a company, but the recruitment process can be challenging. In this post, Emakase will elaborate on how start-ups can reach out to talents, as well as attract, evaluate, and retain them in the companies. Please read on to find out more!
[𝐀 𝐮𝐧𝐢𝐪𝐮𝐞 𝐬𝐞𝐥𝐥𝐢𝐧𝐠 𝐩𝐫𝐨𝐩𝐨𝐬𝐢𝐭𝐢𝐨𝐧]
Most start-ups often find it hard to attract talents given whatever they have to offer to prospective employees pales in comparison to those of established businesses. Therefore, the advice is not to focus too much on financial benefits, but rather emphasize your company’s values and culture, and its mission of making an impact on the world. In doing so, you can also convey to these talents how each role in your company matters and how these people can contribute greatly to the company’s mission. A consistent message on what you are working towards is what it takes to differentiate your start-up from other companies and attract prospective employees.
[𝐀 𝐝𝐢𝐯𝐞𝐫𝐬𝐞 𝐨𝐮𝐭𝐫𝐞𝐚𝐜𝐡 𝐬𝐭𝐫𝐚𝐭𝐞𝐠𝐲]
With low brand awareness, most start-ups are often invisible to the majority of job seekers. Therefore, companies should cast their nets wide by diversifying their outreach channels, from companies’ websites and social media to LinkedIn and other job sites. Companies can even seek media support from non-profit organizations or university clubs and communities. It is also advisable to have your employees or trusted networks refer potential talents to your company given they know you and your company’s culture well. Sometimes, it is also not a bad idea to have formal assistance from a hiring agency, but please keep your target audience in mind. You don’t want to waste money running a newspaper advertisement if you want to recruit Gen Z, so make sure you’ve done your research.
[𝐈𝐧𝐭𝐞𝐫𝐯𝐢𝐞𝐰 𝐚𝐧𝐝 𝐄𝐯𝐚𝐥𝐮𝐚𝐭𝐢𝐨𝐧]
In the interview session, it’s important not to ask candidates to repeat what they’ve written on their CVs. It’s advisable that you focus on the career goals of candidates and their visions to see if they are in alignment with your company’s and whether these candidates will stick with the company for a long time. You can also give candidates situational questions and tasks to evaluate their competency. But the important thing to keep in mind is you want a person who can work well with others in the team, so you can also ask your current employees for their opinions.
[𝐓𝐡𝐞 𝐨𝐧𝐛𝐨𝐚𝐫𝐝𝐢𝐧𝐠 𝐩𝐫𝐨𝐜𝐞𝐬𝐬]
A successful onboarding process ensures that e
mployees can adjust to the company’s culture and working environment so that they can become contributing members of the organization. You should make sure to provide information for new employees on three important things:
- Company culture: This is where you elaborate on the important values and traits that an employee should embrace to work well in the organization (e.g. communicating clearly with colleagues and being collaborative).
- Training and development: This is your opportunity to let the employees know how they can grow at your company with ongoing training sessions and development opportunities.
- Performance: This is where you communicate clearly with your employees what’s expected of them in their jobs so that they are prepared to deliver work that lives up to expectations.
Having a good onboarding process helps your employees kick-start their work more easily and effectively.
